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Elevating Awareness for
The Jenny Souris Foundation Through Purpose-Driven Content
The Jenny Souris Foundation was established in 2021 to honor the life and legacy of Jenny Souris, an inspiring humanitarian who overcame life-threatening illnesses through access to vital treatments. The foundation's mission is to provide financial assistance to individuals and families facing healthcare challenges.
The Challenge
The foundation needed to grow its presence on Facebook and Instagram to spread awareness about its mission, connect with its audience, and inspire action through donations and community involvement.
Our Approach
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Purposeful content creation aligned with the foundation's mission
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Strategic community management to foster meaningful interactions
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Strong brand identity development to build trust and recognition
The Results
73.2% organic reach growth and 69% increase in engagement on Facebook.
41.3% organic reach growth and 18.4% increase in engagement on Instagram
This case demonstrates the power of mission-aligned content and community-building in driving awareness and engagement for a cause-driven organization. By creating purposeful content and fostering authentic connections, we helped The Jenny Souris Foundation expand its reach and inspire action within its community.
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